Tracking audit
On request
one-time
- Review of all tags
- Consent check
- Action plan
Tracking & Reporting
Decisions based on data – not gut feeling
Without clean tracking, you're optimizing blind. We set up GA4, Tag Manager and conversion tracking – server-side if you want – and build dashboards you actually understand.
- GA4 & Tag Manager
- Server-side tracking
- Looker Studio dashboards
Why tracking matters
- 01
Allocate budget wisely
See which channel really brings in leads and revenue.
- 02
Better campaigns
Google Ads and Meta can only optimize as well as the data they receive.
- 03
Clarity, not number soup
One dashboard with the metrics that matter to you – nothing else.
What we actually do
Tracking audit
We check what's being measured today – and what's missing or wrong.
GA4 setup
Events, conversions, audiences and data retention configured properly.
Google Tag Manager
All tags managed in one place, with consent control.
Server-side tracking
More reliable data despite ad blockers and browser restrictions.
Conversion tracking
Google Ads, Meta Conversions API, LinkedIn and more – connected correctly.
Dashboards & reports
Looker Studio dashboards and monthly reports with actionable recommendations.
How it works
- 01
Audit
Inventory of all tags, accounts and conversions.
- 02
Measurement plan
Which metrics matter? Which events do we need?
- 03
Implementation
Setup, testing and data validation.
- 04
Reporting
Dashboard and regular reviews.
Tracking packages
Example packages for orientation. We tailor scope and price to you after the intro call.
Tracking setup
On request
one-time
- GA4 & Tag Manager
- Conversion tracking for ads
- Consent integration
- Documentation
Server-side & dashboard
On request
one-time + hosting
- Server-side container
- Conversions API
- Looker Studio dashboard
- Optional monthly report
Price on request – scope, term and conditions are defined in your individual quote.
Tracking FAQ
Is tracking compatible with the GDPR?
Yes, when done right: with consent via a cookie banner, data minimization and the appropriate agreements. We handle the technical implementation; the legal assessment is up to your data protection officer or lawyer.
What does server-side tracking do for me?
It makes data collection more resilient to ad blockers and browser restrictions and gives you more control over which data goes to third parties.
I don't understand GA4 – can you help?
That's exactly why we build dashboards: your key numbers at a glance, without clicking your way through GA4.
Related services
Google Ads
Search, Performance Max, Shopping, YouTube
Social Ads
Meta, TikTok, LinkedIn & Pinterest
Web Design
Websites & landing pages built to convert
Do you know where your customers really come from?
We review your tracking in the intro call and show you the biggest gaps.